Social Media Analytics

 Overview

SMA boosts the decision-making process as it helps in finding, collecting, and analyzing data from all the social media sites and blogs and evaluating that data for user benefits.

 Analytical tools for social media analysis

Our Social Media Analytics tools analyze with sentiments for the users to view and analyze data trends by track, location, and sources to detect early signals to prevent crime/unrest. Users can search for and play recorded calls and video clips, and view images.

  Social Media Analytics offers

  • WhatsApp: Extracted data from groups and messages. Identifying and categorizing viral messages, trending patterns and keyword based analytics. Important attributes to be consider are mobile no., Display Picture and name, only for groups where members are involved.
  • Twitter (#Tag trending, real-time, specific #Tags searching).
  • Facebook: Extract public data from Facebook pages based on keyword combinations. Important attributes to be considered are Contact number, political influence, communal influence, old/new profiling, family details.
  • You Tube (Video & channels).
  • LinkedIn (Profiling).
  • True caller (search option with mobile no., name and photo).
  • Instagram.
  • News feed analysis: Users can view and analyze data from news websites and search engines by tracks, location and sources.

The SMA tool is a customizable one with different useful features that can be customized according to user requirements. Trending topics can be identified by using hashtags, searching for accessing profiles using an unverified profile filter, searching for people using a name and destination filter, and so on. Many more features to satisfy specific user needs.

  Features of social media analytics

  • Sentiment analytics:
    Can view the sentimental analytics using filters. By using keywords searching and finding of viral posts or contents can be done on all social media platform.
  • Profile comparison:
    Watch list can be created by user for comparing the profile of individuals to see the common interest and tracking between them.
  • Advance research :
    Searching can be done on all social media platform at one place.
  • Manage videos:
    Videos sharing common content can be searched.

  Benefits of Social Media Analysis

  • Understanding audience:
    Helps in understanding the audience by gathering and analyzing data of their profiles and activities.
  • Selecting best social networks:
    Selecting the best network which provides more relevant and user specific data.
  • Provide social data:
    Provides data from all the social media related to product, people etc.
  • Understanding competitors:
    Competitor’s products and their strategies can be better understood by getting their product reviews and information on different platform.
  • Product improvement:
    Improvement of product can be done by searching for reviews on all social media platform.
  • Improved target marketing:
    Improvement in target marketing is done by detecting patterns and analyzing data for end user
  • Tracking of suspicious activities:
    Different filters can be used to find suspicious and malicious activities.